At SRS GOLD, your privacy is our top priority. This Privacy Policy outlines how we collect, use, protect, and handle your personal information when you use our website or visit our branches to sell or release your pledged gold.

1. Information We Collect

To provide you with secure and legally compliant gold-buying services, we may collect the following types of personal information:

• Personal Identification Details: Name, Address, Date of Birth, and Government-issued ID proofs (such as Aadhar Card, PAN Card, Voter ID, or Passport) as mandated by law for gold transactions.
• Contact Information: Phone numbers, email addresses, and residential addresses.
• Transaction Information: Details regarding the gold items you are selling or releasing, including purchase invoices, pledge tickets, weight, and purity reports.
• Financial Information: Bank account details solely for the purpose of transferring funds securely to your account upon successful transaction completion.

2. How We Use Your Information

The personal data we collect is utilized strictly for the following purposes:

• To verify your identity and ensure absolute compliance with Indian laws and regulations regarding the purchase of precious metals.
• To securely process payments directly to your bank account via IMPS, NEFT, or RTGS.
• To communicate with you regarding your valuation requests, callback requests, and transaction statuses.
• To maintain internal records and financial auditing as required by tax authorities.
• To protect against fraudulent activities and unauthorized transactions.

3. Data Security & Protection

We implement stringent security measures to maintain the safety of your personal information. Your physical documents are stored securely, and digital records are protected using advanced encryption protocols. Access to your data is highly restricted and granted only to authorized personnel who require it to perform their duties.

4. Sharing of Your Information

SRS GOLD does not sell, trade, or rent your personal identification information to third parties. We may only share your information under the following circumstances:

• With law enforcement or government agencies if legally required or mandated by a court order.
• With trusted banking partners exclusively to facilitate the financial transfer of your payment.

5. Use of Cookies

Our website may use "cookies" to enhance user experience. You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent. If you do so, note that some parts of the website may not function optimally.

6. Your Rights

You have the right to request information about the personal data we hold about you. If you believe any information we are holding is incorrect or incomplete, please contact us immediately, and we will promptly correct any found inaccuracies.

7. Changes to this Privacy Policy

SRS GOLD has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the top of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.

8. Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with our services, please contact us at: